Novae Magazine

A Pop Up Advertising Agency for Nonprofits

For 5 days, top marketing and communications experts will come together in Toronto to help 5 charities maximize their impact.The objective of this initiative, named The Give Agency, is to help charitable organizations by offering them ideas, strategies and tactics on various challenges they’re facing, from branding to events and strategic partnerships. From February 6 to 10, 150 of Toronto’s and Canada’s top advertising, PR, social media and strategy professionals will work with a different non-profit each day to help them brainstorm and develop creative solutions specific to their work. 
This idea was first launched in Halifax in 2016 by creative director Brian Hickling, PR specialist Mike Maloney, and filmmaker and strategist Chaz Thorne. “The idea is to create the largest pop-up agency in Toronto that, for a few days, will be devoted to organizations that don’t ordinarily have the means necessary to establish solid communication plans,” said Mike Maloney.  MORE

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