The Give Agency and Sun Life Financial launch Toronto's biggest creative agency to help local charities
January 10, 2017
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The Give Agency and Sun Life Financial Inc. in association with the National Advertising Benevolent Society (NABS) Canada are joining forces to launch one of Toronto's largest creative agencies to help local charities for one week free of charge. For five days in February 2017, The Give Agency, Sun Life Financial and some of Toronto's top marketing and communications experts will come together to help community charities tackle some of their toughest marketing challenges. Open from February 6 through to February 10, The Give Agency is a volunteer-based super team of Toronto's top talent in advertising, PR, social media and strategy. Each day, volunteer "Givers" work collaboratively with a different charity using a high-speed "barn raising" process that directly embeds the client into the curating and harvesting of creative solutions specific to their work. Charities are encouraged to visit www.theGiveAgency.ca to apply by January 20, 2017. Five nonprofit organizations will be selected and each will work with The Give Agency for one day.